Zadig, the main character, left his mark on the designer's mind with his charisma, his modernity and his courage.
![zadig and voltaire mens zadig and voltaire mens](https://cdna.lystit.com/photos/zadig-and-voltaire/7521cb98/zadig-and-voltaire-BLACK-Steeve-Print-Rock-Sweatshirt.jpeg)
The brand owes its name to the novel Zadig ou la Destinée by the famous author Voltaire.
![zadig and voltaire mens zadig and voltaire mens](https://i.pinimg.com/originals/f6/21/5f/f6215fdbaab915f62fcf26a9b9aaf341.jpg)
It's not surprising that this gentleman has embarked on this adventure as he is the humble grandson of the founder of the famous crocodile brand: Lacoste. Zadig et Voltaire is a French ready-to-wear brand created in 1997 by Thierry Gillier. Check out all the Zadig et Voltaire pieces on Place des Tendances. Currently, there are 56 outlets around the world, including 15 in Paris. Its international breakthrough didn't stop there, as the brand also exports to European capitals and opened its first store in the United States, in Los Angeles on Sunset Boulevard. During that decade, Zadig et Voltaire expanded to Asia and China was chosen to open their first store. In 1996, Zadig et Voltaire decided to move to Saint-Germain-des-Prés and this location was the making of the brand. The brand developed its own line of accessories, watches, bags and shoes. First designed for women, at the beginning of the 2000s, Zadig et Voltaire brought out men's and children's collections. The choice of cashmere and a casual rock style soon became the brand's identity. These values are still completely associated with Zadig et Voltaire's collections, and have become its watchwords.
![zadig and voltaire mens zadig and voltaire mens](http://www.fashionela.net/wp-content/uploads/2019/04/Zadig_Voltaire_Menswear_Fall_2019_Fashionela-1.jpg)
Zadig, the main character, inspired the creator with his charisma, modernity and courage. It isn't surprising that this man started this adventure, as he is the humble grandson of the founder of the famous crocodile brand: Lacoste The brand is named after the novel Zadig or the Book of Fate, by famous author Voltaire. Zadig et Voltaire is a French prêt-à-porter brand created in 1997 by Thierry Gillier.